Dating sites of 2016
Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.
For total engagement, Zoosk was the clear winner by a long shot.
When it resonates with your audience in a genuine way, it can pay off.
Grindr’s top posts also were related to politics and LGBT rights.
There were 272 photos posted by these dating brands and only 27 videos. Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform.
Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.